Name :

Marketing Challenges in India in the 80s

Author :

Rajeev Bakshi

Date Added :

20/May/2014

Categories :

Leadership Insights

CEO of Metro Cash and Carry and IIMB alumnus (PGP 79), Mr. Rajeev Bakshi shares his experiences with marketing right from his early days with Lakme to the present. In this video, the third of a 4-pat video series based on Mr. Bakshi's talk at IIMB in December 2013, he narrates the challenges he faced in marketing cosmetics to a very conservative market in the 80s.