Name :

How to make your word of mouth campaign successful

Author :

Sreelata J

Date Added :

11/Jan/2016

Categories :

Open Lecture Series

This video, part of a series of videos on the research undertaken by the faculty at IIMB, features Prof. Sreelata Jonnalagedda, as she explores the world of digital marketing. What makes word-of-mouth campaigns succeed? For more information on her work, visit http://www.iimb.ernet.in/user/175/sre...